diff --git a/src/allmende_payment_system/api/shop.py b/src/allmende_payment_system/api/shop.py
index 71be710..9a7d868 100644
--- a/src/allmende_payment_system/api/shop.py
+++ b/src/allmende_payment_system/api/shop.py
@@ -18,3 +18,13 @@ async def get_shop(request: Request, session: SessionDep):
         "shop.html.jinja",
         context={"request": request, "areas": areas},
     )
+
+
+@shop_router.get("/shop/area/{area_id}")
+async def get_shop(request: Request, session: SessionDep, area_id: int):
+    query = select(Area).where(Area.id == area_id)
+    area = session.scalars(query).one()
+    return templates.TemplateResponse(
+        "area.html.jinja",
+        context={"request": request, "area": area},
+    )
diff --git a/src/allmende_payment_system/app.py b/src/allmende_payment_system/app.py
index c51e0bf..d7ae837 100644
--- a/src/allmende_payment_system/app.py
+++ b/src/allmende_payment_system/app.py
@@ -1,3 +1,5 @@
+import locale
+
 from fastapi import Depends, FastAPI
 from fastapi.staticfiles import StaticFiles
 
@@ -5,6 +7,7 @@ from allmende_payment_system.api import root_router
 from allmende_payment_system.api.dependencies import get_user
 from allmende_payment_system.api.shop import shop_router
 
+locale.setlocale(locale.LC_ALL, "de_DE.UTF-8")
 app = FastAPI(dependencies=[Depends(get_user)])
 
 
diff --git a/src/allmende_payment_system/models.py b/src/allmende_payment_system/models.py
index b9bff74..9400be1 100644
--- a/src/allmende_payment_system/models.py
+++ b/src/allmende_payment_system/models.py
@@ -55,6 +55,15 @@ class Area(Base):
     description: Mapped[str] = mapped_column(nullable=True)
     image_path: Mapped[str] = mapped_column(nullable=True)
 
+    products: Mapped[list["Product"]] = relationship("Product")
+
+
+UnitsOfMeasure = typing.Literal[
+    "g",
+    "kg",
+    "piece",
+]
+
 
 class Product(Base):
     __tablename__ = TABLE_PREFIX + "product"
@@ -62,11 +71,14 @@ class Product(Base):
     name: Mapped[str] = mapped_column(nullable=False, unique=True)
 
     price: Mapped[decimal.Decimal] = mapped_column(Numeric(10, 2))
+    unit_of_measure: Mapped[UnitsOfMeasure] = mapped_column(nullable=False)
     # TODO: limit this to actually used vat rates?
     vat_rate: Mapped[decimal.Decimal] = mapped_column(Numeric(10, 2))
 
     area_id: Mapped[int] = mapped_column(ForeignKey(TABLE_PREFIX + "area.id"))
-    area: Mapped["Area"] = relationship("Area")
+    area: Mapped["Area"] = relationship("Area", back_populates="products")
+
+    image_path: Mapped[str] = mapped_column(nullable=True)
 
 
 TransactionTypes = typing.Literal[
diff --git a/src/allmende_payment_system/static/img/placeholder.jpg b/src/allmende_payment_system/static/img/placeholder.jpg
new file mode 100644
index 0000000..9602b3d
Binary files /dev/null and b/src/allmende_payment_system/static/img/placeholder.jpg differ
diff --git a/src/allmende_payment_system/templates/area.html.jinja b/src/allmende_payment_system/templates/area.html.jinja
new file mode 100644
index 0000000..b7ec129
--- /dev/null
+++ b/src/allmende_payment_system/templates/area.html.jinja
@@ -0,0 +1,36 @@
+{% extends "base.html.jinja" %}
+{% block content %}
+    <!-- Area Header -->
+    <div class="mb-4">
+        <h2 class="h4 mb-3">{{ area.name }}</h2>
+        <p class="text-muted">{{ area.description or ''}} </p>
+    </div>
+
+    <!-- Products Grid -->
+    <div class="row g-3">
+        {% for product in area.products %}
+        <div class="col-md-6 col-lg-4">
+            <div class="card h-100 border-0 shadow-sm">
+                <a href="#" class="text-decoration-none text-dark">
+                    <!-- Product Image -->
+                    <img
+                        src="/static/img/{{ product.image_path if product.image_path else 'placeholder.jpg' }}"
+                        alt="{{ product.name }}"
+                        class="card-img-top img-fluid rounded-top"
+                        style="height: 100px; object-fit: cover;"
+                    >
+                    <!-- Product Details -->
+                    <div class="card-body">
+                        <h5 class="card-title mb-2">{{ product.name }}</h5>
+                        <p class="card-text text-muted small mb-3">{{ product.description }}</p>
+                        <div class="d-flex justify-content-between align-items-center">
+                            <span class="fw-bold">{{ product.price|format_number }} € pro {{ product.unit_of_measure|units_of_measure_de }}</span>
+                            <button class="btn btn-sm btn-outline-primary">Add to Cart</button>
+                        </div>
+                    </div>
+                </a>
+            </div>
+        </div>
+        {% endfor %}
+    </div>
+{% endblock %}
diff --git a/src/allmende_payment_system/templates/shop.html.jinja b/src/allmende_payment_system/templates/shop.html.jinja
index 71176ea..d2288cf 100644
--- a/src/allmende_payment_system/templates/shop.html.jinja
+++ b/src/allmende_payment_system/templates/shop.html.jinja
@@ -9,13 +9,13 @@
 <div class="row g-3">
     {% for area in areas %}
     <div class="col-md-6 col-lg-4">
-        <a href="#" class="text-decoration-none">
+        <a href="/shop/area/{{ area.id }}" class="text-decoration-none">
             <div class="card h-100 border-0 shadow-sm">
                 <div class="card-body d-flex align-items-center p-3">
                     <!-- Image on the left -->
                     <div class="me-3" style="width: 120px; flex-shrink: 0;">
                         <img
-                            src="/static/img/{{ area.image_path }}"
+                            src="/static/img/{{ area.image_path if area.image_path !='' else 'placeholder.png'}}" }}"
                             alt="{{ area.name }}"
                             class="img-fluid rounded"
                             style="max-height: 100px; width: 100%; object-fit: contain;"
diff --git a/src/allmende_payment_system/tools.py b/src/allmende_payment_system/tools.py
index de0136c..8433e65 100644
--- a/src/allmende_payment_system/tools.py
+++ b/src/allmende_payment_system/tools.py
@@ -1,3 +1,6 @@
+import locale
+import numbers
+
 from starlette.templating import Jinja2Templates
 
 TRANSACTION_TYPE_DE = {
@@ -7,8 +10,19 @@ TRANSACTION_TYPE_DE = {
     "product": "Einkauf",
 }
 
+UNITS_OF_MEASURE = {"piece": "Stück"}
+
+
+def format_number(value: float):
+    try:
+        return f"{value:n}"
+    except TypeError:
+        return value
+
 
 def get_jinja_renderer() -> Jinja2Templates:
     renderer = Jinja2Templates(directory="src/allmende_payment_system/templates")
     renderer.env.filters["transaction_type_de"] = lambda x: TRANSACTION_TYPE_DE[x]
+    renderer.env.filters["units_of_measure_de"] = lambda x: UNITS_OF_MEASURE.get(x, x)
+    renderer.env.filters["format_number"] = format_number
     return renderer